It’s about capturing the essence of what your business stands for and expressing it clearly and consistently across every touchpoint that a customer has with your organisation.
Our expertise lies in helping businesses cultivate their brands and shape their customers’ perceptions.
We have been helping businesses understand and harness the power of branding for over 20 years. Our proven Brand DNA methodology is used to formulate unique strategies – based upon customer insight, inherent values and fundamental brand truths. The outcome is a route map which sets the direction for the brand, as well as a toolkit which helps inform decisions along the way.
We’ve worked with a wide range of businesses in both the public and private sector, helping them to tell a compelling story and create a distinctive voice for the whole organisation to get behind.
We’ve also worked with businesses at different stages in their lifecycle. Start-ups are a blank canvas looking for help to bring their business to life, to position them accurately in the market and create the right first impression.
Established businesses come to us for a number of reasons; a new acquisition which changes the nature of the business, an MBO which demands a change of direction, or a business which, over the years, has lost sight of it’s original idea and market share.
In each case, we listen to the vision and aspirations of the internal team, then talk to customers to understand the reason for their custom and what they really value. Nine times out of ten there is a gap, sometimes a chasm, between the internal and external view – which we bridge with strategy.
With a robust strategy in place, the task of expressing a brand idea verbally and visually and rolling it out across an organisation is much easier.
Our Brand DNA process provides a valuable checklist which can be used to evaluate every expression of the brand. From key messaging, to the choice of corporate identity, to the tone of voice for a press release – each can be measured against a clear set of rules which help to remove subjectivity from decision making.
With a clear brief we are able to create an appropriate and distinctive interpretation of your brand idea: crystal-clear propositions, razor-sharp messaging that cuts to the heart of your audiences’ needs and distinctive brand identities that capture the spirit and personality of your business and wrap every touchpoint a customer has with you.
Tell us about your challenges and business goals and we'll happily share some ideas about how we can help realise them.
For a friendly chat with no strings, give us a call us on: 01428 606479
A little about us, our way of working and some of the forward-thinking organisations we work with.
See how we've become the one-stop solution for many of our clients.
Browse through a selection of recent work and get a feel for what we could achieve for you.
Find out what's on our mind, up our sleeves, around the corner and in the bag.
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