Printed media must work harder

We make certain it does. Whether producing an annual report or a business card, in every case we apply the same measure. Is it effective? Does it deliver results? Do you want to pick it up, read it and keep it? It’s a medium that demands knowledge and understanding to master.

You can’t write copy and expect it to work with equal effect on-line and on a piece of paper. Content and the way it is presented must be treated with an innate understanding of how your audience processes each piece of communication.

Print has the added complexity of size, form, construction, materials and all the magical effects which can transform a humble piece of paper into a work of art. Print can be functional, extravagant, surprising, brash – any number of qualities that can help deliver your message with added impact... or understatement.

We understand how to create the right impression – how to get the most out of budgets by selecting appropriate materials and using the right press; budget digital, specialist litho or high volume web offset.

Low impact medium

With a wide array of environmentally friendly materials, processes and standards to choose from, there is now no need to compromise, nor any excuse for not considering sustainable production for printed communications.

If you have a strict sustainable procurement policy, an ISO 14001 programme in place, or you just want to do the right thing, we can help guide you through the many choices available.

From recycled to locally manufactured FSC papers, through to documents that are fully carbon neutral over their complete life cycle.

Plain (paper) facts

• Research shows that 80% of direct mail is opened compared with 30% for email.

• Advertising campaigns combining print and digital can yield up to an additional 25% response.

• 94% of the paper we use comes from Europe, where forest cover is increasing by an area four times the size of London every year.

Let's talk

Tell us about your challenges and business goals and we'll happily share some ideas about how we can help realise them.

For a friendly chat with no strings, give us a call us on: 01428 606479

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