A major player in Europe, HRS.com provide an unrivalled hotel reservation service for business and private travellers, offering great savings on over 250,000 hotels worldwide.
We were approached by their marketing team to increase awareness of their brand within the UK and roll out a campaign to coincide with the World Travel Market at Excel London.
With a wealth of added value services and customer benefits on offer, all we had to do was find a hook on which to hang their story and make it memorable.
The clue was in their name, and with a bit of word play we were able to tell their story and provide a mnemonic device to help cement their web address in the minds of their audience.
The campaign was subsequently rolled out across DLR carriages and station poster sites, as well as covering almost every square inch of London City Airport station!
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