Trying to retain reseller loyalty is a tough game – especially in the finance market where the bottom line is... well the bottom line.
You’d have thought that fantastic service and great rates would be enough to keep your reseller network close, but no, they need a further incentive.
Hence each year we help Siemens conceive and implement an incentive programme for their reseller channel.
On this occasion, rather than running an incentive for a focused period of time, it was decided to run a programme that stretched for the whole year. This would encompass a range of smaller promotions all linked by the umbrella theme, ‘Magic Beans’.
The World Cup provided inspiration for a summer promotion, so we took Bean Rooney and Ronalbeano off the bench to head up the team.
Resellers were rewarded by each sale and would collect magic beans, gradually progressing up the scale from a Baby Bean to a Super Bean – allowing them access to higher rate rewards and prizes.
The programme was highly distinctive, memorable and great fun for all those who came into contact with it – us included!
Tell us about your challenges and business goals and we'll happily share some ideas about how we can help realise them.
For a friendly chat with no strings, give us a call us on: 01428 606479
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